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he famous Buy-of -Us Agency is hiring a new advertising team. You and your partner have decided to submit an application for the job. The company president has asked that all future employees analyze some recent advertisements to demonstrate their knowledge of advertising techniques. He has also requested that each team create an ad for a fictional product. The team that presents that best ad will get the job.
The aim of the WebQuest is to develop your media literacy. You will learn about advertising techniques and investigate their use. You'll take a look at stereotype as one type of bias in advertising. Once you've done some research to increase your knowledge of advertising and bias, select a print advertisement to evaluate. Using a worksheet, you'll describe the elements of the print ad and describe biases you observe. The purpose of this evaluation is to help you become more informed about advertising techniques and bias in order to make you a better consumer of advertising and the products and services they promote. You have two days to answer the questions and evaluate a product advertisement .
 
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